YouTube's new ad strategy is bound to upset users - Hypertext
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Peak Points place adverts at the point where users are most engaged in a YouTube video.

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

  • MagicShel@lemmy.zipEnglish
    0·
    2 months ago

    Google seems bound and determined to destroy itself trying to escalate it’s profits from “staggering” to “colossal.” The search is so bad AI is actually better, and that’s saying something. And now they want to enshittify YouTube? Okay. I’m sure it won’t die right away, but this will be one of the thousands cuts.

          • cattywampas@lemm.eeEnglish
            01·
            2 months ago

            I just pay for premium. Worth every penny with the amount of YouTube we watch.

            • Vanilla_PuddinFudge@infosec.pubEnglish
              0·
              2 months ago

              Thank you for giving Google money.

              With your endearing support, Google is paying less attention to us so we can continue getting the same content for free.

              • cattywampas@lemm.eeEnglish
                0·
                2 months ago

                No problem, I like supporting all the neat content creators I follow while others are happy to rip them off because they feel entitled to free content.

                And don’t give me the “support them on patreon” line because a) I already do and b) ain’t no way the majority of you who pirate YouTube are donating money to everyone you follow.

                • Ulrich@feddit.orgEnglish
                  1·
                  2 months ago

                  You’re right, of course, however as consumers we’re put into the position of having to support an absolutely atrocious corporate surveillance company AND creators, or neither. Creators are entangling themselves that way. Given the option, I will choose the latter every time. When creators want to make their content available on other platforms, I do support them there.

            • SapphironZA@sh.itjust.worksEnglish
              01·
              2 months ago

              I’m with you, paying is better than supporting the Ad business.

              I just wish YouTube did not treat paying customers like criminals with the app based restrictions.