Do you and your human family have interest in sharing an exciting IRL experience supporting your [team of choice] with other human fans at The Big Game? In that case, don the chosen color of your [team of choice] and head to the local [iconic stadium]; Ticketmaster has exciting ticket deals, and soon you and your human family can look as happy and excited as these virtual avatars:

Three screenshots of different emails from Ticketmaster showing the same three people, but with the colours of their clothing changed. The caption beneath follows the formula laid out in the previous paragraph

Ticketmaster’s personalized AI slop ads are a glimpse at the future of social media advertising, a harbinger of system that Mark Zuckerberg described last week in a Meta earnings call. This future is one where AI is used both for ad targeting and for ad generation; eventually ads are going to be hyperpersonalized to individual users, further siloing the social media experience: "Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else that’s necessary, including generating video or different types of creative that might resonate with different people that are personalized in different ways, finding who the right customers are,” Zuckerberg said.

  • architect@thelemmy.club
    link
    fedilink
    English
    arrow-up
    1
    ·
    2 days ago

    I think the future of obvious ads are Ai, but the future of ads are your own family members and friends hawking dish soap for 1% commission rates on their social media.

    • Devjavu@lemmy.dbzer0.com
      link
      fedilink
      English
      arrow-up
      1
      ·
      7 hours ago

      Then you want to create a future that does not serve you. If my family tries to sell me dishsoap, I will stop them. If someone wants to push AI ads, I will block them. There is no known mechanism they have to force me to watch ads.